Business Cases and Journal Articles

Too often, business cases and journal articles fail to excite. Too much sleep-inducing prose. Too many missed opportunities for narrative devices. I bring a strong sense of story, structure, and compelling writing to cases and articles. Here's just a small sample of works I've written or edited.

Cases

Citigroup's Shareholder Tango in Brazil (Financial services)

Growing Big While Staying Small: Starbucks Harvests International Growth (Food service)

Balancing Access with Accuracy for Infant HIV Diagnostics in Tanzania (Healthcare)

Crossing the Chasm with Amazon's Kindle (Consumer electronics)

Creating a Culture of Empowerment and Accountability at St. Martin de Porres High School (Education)

Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A. (Family business)

Journal Articles

Silo Busting: How to Execute on the Promise of Customer Focus (Harvard Business Review)

Tent-Poles, Tribalism, and Boundary Spanning: The Rigor-Relevance Debate in Management Research (Academy of Management Journal)

Dependence Asymmetry and Joint Dependence in Interorganizational Relationships (Administrative Science Quarterly)

Judgment of Ingroups and Outgroups in Intra- and Intercultural Negotiation (Group Decision and Negotiation)